This Privacy Policy describes how ef999 collects, uses, stores, shares, and protects your personal information when you access and use the ef999 Platform at ef999.biz. We are committed to handling your data with transparency, security, and respect.
Six core principles that define how ef999 handles your personal information. Full legal detail follows in the policy below.
All personal data and financial information transmitted between your device and ef999 servers is encrypted using 256-bit SSL technology — the same standard applied by international banking institutions. Your ef999 account credentials are stored using industry-standard hashing protocols.
ef999 does not sell, rent, or trade your personal information to third parties for their own marketing or commercial purposes. Your data is shared only with service providers who are strictly necessary for ef999 to operate the Platform, under binding data processing agreements.
You have the right to access, correct, export, restrict the processing of, and in certain circumstances request the deletion of your personal data held by ef999. These rights can be exercised by contacting ef999 customer support at any time.
Payment processing at ef999 — including JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank transactions — is handled through PCI DSS-compliant infrastructure. ef999 does not store complete payment card numbers or full mobile wallet credentials on its own servers.
ef999 collects only the personal data that is genuinely necessary for operating the Platform, fulfilling our legal and regulatory obligations, and providing you with the services you have requested. We do not collect data speculatively or beyond what is reasonably required.
ef999 understands the specific context of Pakistani players and processes data relating to JazzCash and EasyPaisa mobile wallets, CNIC documentation, and local bank accounts in accordance with our licensing obligations and applicable data protection standards.
As an ef999 account holder, you have the following rights regarding your personal information.
Request a copy of all personal data ef999 holds about you.
Correct inaccurate or incomplete personal data on your ef999 account.
Request deletion of your personal data, subject to legal retention obligations.
Request that ef999 limits how it processes your personal data in certain circumstances.
Receive your personal data in a structured, machine-readable format for transfer.
Object to ef999 processing your data for direct marketing or legitimate interest purposes.
ef999 ("the Company," "we," "us," or "our") operates the online casino and sports betting platform accessible at ef999.biz (the "Platform"). We are committed to protecting the privacy and personal data of every individual who registers for or uses the ef999 Platform, including all Pakistani players who access our services from across the country — whether from Karachi, Lahore, Islamabad, Faisalabad, or anywhere else.
This Privacy Policy explains what personal data ef999 collects about you, why we collect it, how we use it, who we share it with, how long we keep it, and what rights you have in relation to it. Please read this policy carefully. By creating an ef999 account or using the Platform, you confirm that you have read and understood this Privacy Policy.
This Privacy Policy should be read alongside the ef999 Terms & Conditions, which together govern your relationship with ef999.
ef999 is the data controller in respect of all personal data collected and processed in connection with the ef999 Platform. As data controller, ef999 determines the purposes and means by which your personal data is processed.
ef999 operates under an internationally recognized gaming license that includes data protection obligations as part of its licensing conditions. Our data handling practices are subject to review by the relevant licensing authority.
If you have any questions about how ef999 processes your personal data, or if you wish to exercise any of your data rights, please contact our Data Protection team at [email protected]. We aim to acknowledge all data-related enquiries within five (5) business days and to resolve them within thirty (30) calendar days.
ef999 collects the following categories of personal data from players and prospective players:
Full name, date of birth, gender, nationality, and copies of government-issued identity documents (CNIC, passport).
Email address, mobile phone number, and residential address including city and province.
Username, encrypted password, account preferences, security questions, and communication preferences.
JazzCash/EasyPaisa mobile wallet numbers, bank account details (HBL, UBL, Meezan Bank), deposit and withdrawal transaction history.
Records of all deposits, withdrawals, bonus credits, wagers placed, games played, and bet outcomes within ef999.
IP address, device identifiers, browser type and version, operating system, session duration, and referral source.
Game preferences, betting patterns, session frequency, pages visited within ef999, and feature usage data.
Records of correspondence with ef999 customer support, including live chat transcripts and email exchanges.
ef999 does not intentionally collect sensitive personal data such as racial or ethnic origin, religious beliefs, or health information, except where directly relevant to a responsible gaming assessment or required by our licensing obligations.
ef999 collects personal data through the following means:
ef999 processes your personal data on the following lawful bases as applicable to each processing activity:
ef999 uses your personal data for the following purposes:
ef999 does not sell, rent, or trade your personal data to third parties. We share personal data only in the following limited circumstances, and only to the extent necessary for the stated purpose:
All third-party service providers engaged by ef999 are required to implement appropriate technical and organisational data protection measures and are prohibited from using your personal data for their own purposes beyond those for which they were engaged.
Given the importance of financial security for Pakistani players using JazzCash, EasyPaisa, and bank transfers, ef999 applies the following specific measures to payment data:
PCI Compliance: ef999's payment infrastructure is designed to meet Payment Card Industry Data Security Standard (PCI DSS) requirements. Complete payment credentials are not stored in unencrypted form on ef999's servers and are not accessible to ef999 staff in usable form.
ef999 uses cookies and similar tracking technologies (such as web beacons and local storage) on the Platform for the following purposes:
You can manage cookie preferences through your browser settings. Please note that disabling strictly necessary cookies will prevent you from using key ef999 Platform features, including logging in to your account.
ef999 retains your personal data for as long as is necessary to fulfil the purposes for which it was collected, subject to the following retention principles:
On expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised so that it can no longer be linked to you as an individual.
ef999 implements a layered security framework to protect your personal data from unauthorised access, disclosure, alteration, loss, or destruction. Key security measures include:
While ef999 implements robust security measures, no online system can guarantee absolute security. You are responsible for maintaining the confidentiality of your ef999 login credentials and for using a strong, unique password for your account.
ef999's Platform and some of its service providers may operate infrastructure located outside Pakistan. Where personal data is transferred to third countries, ef999 ensures that appropriate safeguards are in place to protect your data, including the use of standard contractual clauses, binding corporate rules, or transfers to jurisdictions recognised as providing an adequate level of data protection.
ef999 will not transfer your personal data to a country that does not provide an adequate level of data protection without implementing appropriate safeguards and, where required, obtaining your prior consent.
To exercise any of your data rights as described in this Privacy Policy — including the right to access, rectification, erasure, restriction, portability, or objection — please contact ef999 using the details provided in Section 17. When submitting a data rights request, please include your registered ef999 username and the email address associated with your account so that we can verify your identity before processing your request.
ef999 will respond to data rights requests within thirty (30) calendar days of receipt. Where a request is complex or where we receive a high volume of requests, we may extend this period by a further sixty (60) days, in which case we will notify you of the extension and the reasons for it within the initial thirty-day period.
Please note that certain data rights requests may be limited by our legal obligations. For example, ef999 is required by its gaming license and anti-money laundering regulations to retain certain transaction and KYC records for specified minimum periods regardless of a deletion request. Where we cannot fully comply with a request, we will explain the reason.
With your consent, ef999 may send you promotional communications about offers, bonuses, new game releases, and ef999 Platform news via email and SMS. You may withdraw your consent to receive marketing communications at any time without affecting your ability to use the ef999 Platform.
To opt out of ef999 marketing communications, you may:
Please note that even if you opt out of marketing communications, ef999 will continue to send you transactional and account-related messages that are necessary for the operation of your account, such as deposit confirmations, withdrawal notifications, and security alerts. These are not marketing communications and cannot be disabled.
ef999 will never send promotional communications to players who are under a self-exclusion period. This is a strict policy that ef999 maintains as part of its responsible gaming obligations.
The ef999 Platform is strictly intended for adults aged 21 and above. ef999 does not knowingly collect personal data from individuals under the age of 21. If ef999 becomes aware that it has inadvertently collected personal data from an individual under 21, it will take immediate steps to delete that data and close the associated account.
If you have reason to believe that a person under the age of 21 has provided personal data to ef999, please contact us immediately at [email protected] and we will investigate and take appropriate action promptly.
ef999 reserves the right to amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or our gaming license requirements. When material changes are made to this Privacy Policy, ef999 will provide notice to active players by email or by displaying a prominent notice on the ef999 Platform for a reasonable period before the changes take effect.
The effective date at the top of this Privacy Policy indicates when the current version came into force. We encourage you to review this Privacy Policy periodically. Your continued use of ef999 following the effective date of any amendment constitutes your acknowledgement of the updated Privacy Policy.
If you have any questions, concerns, or requests regarding this Privacy Policy or how ef999 handles your personal data, please contact us through the following channels:
For general enquiries about your ef999 account, payments, or gaming services, our full customer support team is available 24/7 and aims to respond to all enquiries within five (5) minutes via live chat and within twenty-four (24) hours via email.
ef999 handles your personal data responsibly so you can focus on what matters — live casino, cricket betting, and slots. Log in now to your secure ef999 account.
Players must be 21+. Please play responsibly. See our Responsible Gaming page for tools and support.